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Salon Owner, Sharmele “Smiley” West is a Master Stylist and certified Non-Surgical Hair Replacement Specialist with over 20 years experience. She learned her craft originally in Boston, Massachusetts. She’s had salons in Providence, RI, Ft. Lauderdale, FL and now GA. She spent five years in Ft Lauderdale, Florida preparing celebrities for movies, magazine, video and television shows. She has given/promoted annual Hair and Fashion Shows for over 10 years.
Among her clients were Heavy Weight Champion Lennox Lewis, Ludacris, Sean “P. Diddy” Combs, Trina, and Sincerely Ward to name a few. She also styled hair for the movies “South Beach Hotties,” “2 Fast 2 Furious,” and “Top Shottas. She has worked for videos such as “Er’thing Gon’ Be All Right” as well as styled for “Urban Beauty Hair.” A few of the hair magazines that she was featured in are MAZZA, Real Styles, Stylz4life, Prestige Hair and Hotlanta Hair Directory.
As a consummate professional with the highest ethical standards, her commitment to excellence can only be surpassed by her level of compassion and empathy. Having worked with numerous clients experiencing hair loss, Smiley has a heightened awareness of their challenges and is sensitive to their needs. She is grateful for the opportunity to effect positive change in people’s lives. It’s her mission to provide each person with the perfect hair system to enhance their natural beauty and bring forth their inner radiance. Sharmele is also certified in the prescription strength pharmacy grade product Mediceuticals.