Imagine a hair care brand that takes the guesswork out of getting gorgeous hair. Infused with the highest quality ingredients, BASiC is a line of naturally-derived products that take the confusion out of how to get strong healthy hair. We have streamlined our line of premium professional and retail hair care products to just what you need to get great results in the salon and at home.
Packed full with good-for-you ingredients like grain, fruit and nut extracts in the highest-quality formulations you can find, the laboratory behind BASiC is filled with hair care experts who have produced products for some of today’s most popular brands. No matter your hair texture or type, BASiC gives you the hair you have always dreamed of.