Smile 4 New Life Foundation

S4NL Background

Sharmele “Smiley” West owner of Smiley’s National Black Hair Institute, a Non-Surgical Hair Replacement Center for women suffering from hair loss, founded the Smile 4 New Life Foundation, a non-profit (Tax Exempt) organization in 2012. She lost her mother in June of 2013 to Colon Cancer and then aimed her focus on that due to the lack knowledge in the urban community on how to prevent Colorectal/Colon Cancer and being treated and cured with early detection.

By donating the funds from her organization to Colon Cancer Research, Sharmele also realizes that by giving her events she can provide a venue with marketing opportunities for local small businesses and new entrepreneurs seeking new customers as well.

Mission & Vision Statement

The mission of Smile 4 New Life Foundation is to raise awareness of Colorectal/Colon Cancer and to raise funds to support organizations that are trying to find a cure and eliminate Colorectal/Colon Cancer.

The vision of Smile 4 New Life Foundation is to promote Health, Empowerment, Research and Awareness related to Colorectal/Colon Cancer and to create a world without Colorectal/Colon Cancer.

The Mission and Vision Statement will be implemented by promoting awareness and raising funds for Colorectal/Colon Cancer prevention through a network of volunteers, donors, partners, funds and inspired scientific researchers who focus on solving the Colorectal Cancer problem. We will seek collaborative partnerships that broadly expand research, awareness and education.

At the heart of S4NLF is the underlying premise that urban communities need to have the knowledge and confidence to fully understand and advocate for the direction of their health care. We will accomplish all of our goals by hosting community events that center on promoting awareness, understanding and action.

Summary of Programs & Clients

Smile 4 New Life Foundation is a public benefit nonprofit corporation organized and operated exclusively for charitable purposes.

Specifically, this organization meets the needs of Colon Cancer patients and provides a high quality of comfort-care to families that are stricken by this disease.

Secondly, Smile 4 New Life Foundation’s path to success is centered on a constellation of services which includes:

Facilitating colon cancer patients and their families with co-pays, transportation, temporary lodging, and Rx-drug costs. Specifically, we will assist with the cost to transport patients to and from treatment. For those families that are scheduled for multiple appointments, in a short period, we’re hoping to be able to assist with the cost for temporary lodging and meals.

The Smile 4 New Life Foundation Co-Payment Assistance will assist people with medical insurance who cannot afford their insurance co-payments to cover the cost of medications for treating specific cancer diagnoses.


By participating as a sponsor, your organization will benefit from extended exposure through media campaigns and promotional efforts directed toward the supporters of Smile 4 New Life Foundation.

You’ll receive extensive exposure to an important segment of your target audience. We expect 300+ attendees as well as 50-60 participants in the show, all potential clientele for you & your   Corporation. This annual Gala offers a means to promote and market your business and expand your customer base. Current economic trends call for new and different marketing strategies. With low cost and low risk, entrepreneurs can gain access to new markets and customers. You have the opportunity to network with other businesses, access to new clients as well as continuing to build and promote your brand.

All while helping a Good cause.

2017 Fundraiser Event Info:

Cirque Du Smiley 2017

Sunday November 12, 2017 4pm (Dinner) Show immediately following!

At The Atrium Event Center 5479 Memorial Dr Stone Mountain, GA 30083

Tix $50 Adv $65 Door   All proceeds to benefit the American Cancer Society (Colon Cancer Research Division)





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